Adobe has partnered with Amazon Web Services to enhance AI-driven customer experiences, integrating its Experience Platform into AWS. This collaboration allows enterprises to leverage customer data stored in AWS for real-time personalization, significantly reducing complexity and latency in data management. Major brands like Coca-Cola and Marriott are among the early adopters, with the full solution expected to be available in 2025.
Robust American economic growth, driven by advancements in artificial intelligence, has led to significant investment in AI-related sectors, with hardware and SaaS industries raising substantial funds in 2024. UBS remains optimistic about US stocks, highlighting the potential of tech companies in the AI value chain amid a supportive economic climate and recent interest rate cuts. Despite some market turbulence, the US economy is projected to outperform globally, with the IMF revising growth forecasts upward for 2024 and 2025.
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